At Expert Edge, we have access to the Amazon DSP, allowing us to activate programmatic campaigns for our clients across the network of Amazon and 3rd sites.
Used together with PPC, this approach can offer clients a more holistic experience across the various Amazon marketing channels.
Why Amazon DSP?
After PPC, the Amazon DSP is the most frequently used advertising platform within Amazon.
This is because you have the flexibility to set your own budget, and the opportunity to test and learn, and work to the goal that best suits your brand.
At Expert Edge we recommend DSP when:
- Clients want to increase traffic and awareness of their existing products- Goal: Click through or Detail Page Rate
- Clients want to launch a new product/rebrand- Goal: Click through or Detail Page Rate
- Clients want to drive sales by reaching customers on and off the Amazon website- Goal: ROAS or Purchase Rate
Why Trust Us?
“As a small brand, we were excited to work with Expert Edge to trial a new channel on Amazon. We used DSP as an awareness and conversion tool and from day one it delivered positive results which continued to grow week on week throughout the 8 months we ran the campaign. The best benefit we saw from this channel was 69% new to brand customers, highlighting the success of the campaigns.”
The Amazon DSP – is a demand-side platform that enables advertisers to programmatically reach audiences across the web.
- Exclusive access to Amazon targeting segments across a range of products and categories
- Extensive reach across Amazon and third party sites, reaching customers on Desktop, Mobile and Video.
- Exclusive access to the Amazon owned and operated sites.
- Brand safety and traffic quality in place across the DSP.
- Unique Amazon insights and reporting available within the DSP.
The Expert Edge Approach
At Expert Edge, we partner with our clients to understand your marketing goals, enabling us to build out the best DSP strategies for your campaign.
As part of our service we offer full support from:
- Initial DSP training and recommendations
- Custom segment creation; such as product and competitor remarketing.
- Creative build and set-up
- Full reporting and analysis
We have been working with Expert Edge for a couple of years now and they have been instrumental to the current success we’re seeing on Amazon. They have fantastic know-how on both Vendor Central and Seller Central and have helped us in all aspects of our Amazon journey…from building a winning long-term strategy to helping us on the day-to-day challenges that Amazon throws up. What’s more, we love working with them and it feels as though they are truly committed to our successMarketplace Managera soft-drinks brand
Expert Edge have proven invaluable in helping our business get started and then accelerate on Amazon. Expert Edge have been a great partner for our business with Amazon; they provide both analytical & strategic advice and in doing so, have allowed us to grow our brand whilst keeping tight cost controlPartnerat a non-alcoholic drinks brand
We’ve been working with Expert Edge for over 2 years now and have had a great experience with the agency. They excel in building brand awareness, marketing and delivering growth for our brand in Amazon UK and US. Expert Edge has been able to assist in expansion plans in Europe and continuously delivering business excellence in optimisation and operation improvements.Global E‑Commerce Marketplace Managerat a Unilever Tea Brand
Want to speak to an Amazon Expert?
To get started today, simply complete the form below, or you can contact one of our skilled Amazon consultants today on 020 7375 6483 (UK Landline number, add +44 to call from overseas) or email us at i[email protected]. We look forward to speaking with you.