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Here are my top 5 tips to win with Amazon for both Vendors and Marketplace sellers (3P):

  1. Identify the search terms you want to compete on (most popular keywords and long tail keywords) and write your product descriptions and titles accordingly. This is sometimes called Amazon SEO and is a key step you need to get right.

  2. Make your product descriptions concise, factual and focused on your USP

  3. Make sure each of your product pages have 3 to 5 great quality images. Use mobile friendly images.

  4. If you are a Marketplace Seller, use Fulfillment By Amazon (FBA) to enhance your delivery promise and target Amazon best and most loyal Prime customers. This will also help your products rank higher in organic search

  5. Only once you have implemented these first tips you should start looking into investing in marketing tools on Amazon

Expert Edge can help you do all of these things above if you don’t have the time or resources to do it yourself. Our team is made up of former Amazon employees, vendors and sellers who have experience in doing this for multi-million dollar/pound brands as well as smaller startup brands. Find out more about our Amazon Consulting services.